Business Strategy

Developing creative internal and external communications messaging for corporations during significant and time-sensitive financial turnarounds.

• Creating and Disseminating Critical Employee Information
• Positioning CEO and Leadership through National Town-hall Meetings
• Retaining Employee Engagement During Downturn

Providing a range of communication services in support of Angel Funding, IPO and M&A. I have helped companies achieve exit valuations in excess of $15,000,000. Typical activities can include:

• Strategic Messaging and Positioning
• Liaison with Market and Financial Analysts
• Repositioning of Service or Product
• CEO or Other Leadership Role Positioning

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“Lin Lacombe is one of the few individuals I would refer to as a mentor in my career. I had the pleasure of working closely with and learning from Lin as we tranformed The Management Software Association from a group of like-minded, resource-starved software developers into the progenitors of a burgeoning software category at a time when few people had heard of “knowledgeware.”
Lin’s intelligence, business acumen, creativity, drive, and passion are key attributes that make her a powerful force in business communications and marketing. She is a strategic genius, yet she is not afraid to get involved in the tactical details. Her work ethic is legendary and her commitment to business results dictates everything she does. Simply put, Lin is an unparalleled communicator who can deliver results that matter.” — Michael Shirer – Executive Director, The Management Software Association, current, Dir. Corp Comm, IDC


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