High Tech

high techOver twenty-five years expertise in working with large corporations and start ups directing successful local and national strategic public relations, marketing and media campaigns and events in the BtoB and BtoC sectors. Efforts included major product, technology and company launches, mergers and acquisitions planning and implementation, IPOs, trade shows, conferences and executive internal and external communications.

•    HMR Group – International electronics asset management and recovery firm. Event strategy for Bay Area-wide United Nations World Environment Day and promotion of HMR Zero Environmental Impact Recycling.
•    D-BAM – Position and launch new scalable Internet-based SAAS solution for digital brand asset management.
•    eClass Direct (now Epiphany) – Premier ASP of Internet-based marketing solutions delivering high-volume, opt-in email messages for Fortune 500 companies. Specific strategic planning for company launch and media and analyst positioning in preparation for a highly successful and profitable acquisition ($110MM).
•    Hewlett Packard – Introduced HP’s new Pavilion computers and debuted and managed editorial content on HP’s first-ever consumer web site.
•    WebWare Corp. – On-line Brand Asset Management provider – Created major funding strategy (secured Springboard seat for CEO resulting in $10MM funding acquisition), product launch and analyst and media positioning.
•    TechSoup – Debut portal (within CompuMentor) that served the nation’s 1.2 million nationwide non-profits and supplied them with technology assistance, such as software, hardware ‘human’ware and IT planning.
•    KnowledgePoint – Created new market niche for unique, interactive human resource software programs. Managed highly successful product launch and product review garnering first-time press for company in key business and trade publications, e.g., Business Week, WSJ, and INC.
•    Autodesk – Orchestrated the co-promotional roll out for Autodesk (Initial AutoCad running on the Mac) and Apple. Developed message, strategy and execution in trade and consumer markets and media.
•    Sun Microsystems – Managed launch of the initial Sun Microsystems SPARCstations to the manufacturing market.
•    Successfully managed media containment surrounding the San Francisco Bay Borden’s Chemical hazardous waste spill. Liaison between client, legal counsel, media and environmental advocacy groups.

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“As a seasoned marketing/PR professional, Lin brought her expertise to the table at D-BAM, successfully launching the company, making angel investor connections and securing speaking engagements. Lin brings the ability to set strategy and deliver on it. I highly recommend her and look forward to working with her again soon.” — Allan Linden – CEO D-BAM


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