Publishing

I offer a number of services for publishers and authors to create and support their platform and book in addition to helping you “product-ize” your book. I believe in building your platform locally, then regionally, then nationally for better traction and credibility. My speciality is non-fiction and I prefer to represent books that have something important to say, that influence the way people think and behave or change people’s lives. Working in partnership with my authors their books have garnered endorsements, book signings, speaking engagements, book reviews, radio and TV interviews, and Book Awards, the objective of which, of course, was to sell books.

Services:

I work with book authors to re-define and refine key messages, markets and audiences. Those efforts can include:
• Review/revise/develop collateral, press kit elements.
• Recommend specific publications for Book Reviews.
• Recommend specific organizations, trade and consumer associations where to speak, present, join panels, get reviewed, etc.
• Develop tiered, targeted media.
• Provide Media Coaching and development of speaking “Talking Points.”

Packages:

Book Development: I read the book and provide a 1-2 page actionable Marketing Overview.
Multi-Media Pitch: I develop a Pitch Letter/email, a tailored Radio/TV-specific Interview “Q&A” Document (for program producers), a News Release, a “Tip Sheet and Highlights” for reviewers/columnists, Author Bio, bookmarks, postcards, and updatable Templates for continuous “What the Reviewers Are Saying” and “What the Readers Are Saying” documents.
Sell Sheet Development: I develop a powerful, eye catching one-page “Sell Sheet” for distribution as a handout at book fairs/conferences, and/or for media pitching.
Steps to Becoming an Independent Publisher: I provide a concise and easy step-by-step overview of all that is necessary to undertake publishing the author’s own book, plus one-hour Advisory.

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“Thanks for your terrific guiding efforts regarding the BAIPA event. I did a blog posting about the event, including a celebration at the end of your leadership on this. See this at http://www.fostertravel.com/positive-visions-of-entrepreneurial-publishing-2010/ — Lee Foster – president, author, Foster Travel

“It is a joy to work with Lin Lacombe. I trust that my needs and concerns are being addressed and that the guidance I receive is sound. Lin brings a new level of professionalism to the job: promptness, directness, follow-up and sharing her vast knowledge. She also brings her personality: kindness, caring, humor. — Carolyn Jones – author, Opening the Gates of the Heart

“Lin’s experience in emergency preparedness and her suggestions on positioning my book have helped me make valuable new contacts and increased the sales of my book.” — Nancy G. Overton – author, The Checklist: A Family Preparedness Plan for Disaster

“Lin excels in selecting authors and books that would benefit from focused marketing efforts. Lin is able to guide an author in the direction of maximum exposure in print as well as opportunities for public speaking and self-promotion. Lin’s prior experience of working in the corporate sector provides a strong foundation in creating branding for an author. Her agility in managing her network to best serve her clients and to benefit all involved is unmatched.” — Sumant Pendharkar – Loan Broker and author, Raising Yourself


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